Paul Smith is by no doubt a High End Brand. The shop took us on a journey and it was one the only place we came across that allowed us to take photographs and record information. The Brand value goes beyond just garments but also exceptional customer service which is what ultimately comes through with a well known and high class brand such as Paul Smith. The brand name and logo isn’t repeated throughout the shop and it isn’t loud and in your face there is minimal reminders but only when you purchase something it is shown. The floor space was easy to navigate across with each room having a theme. Downstairs held a private area for art work to be shown  ( examples above) and also helpful curators talking to us about the work and the process to achieve the photographs.


SKETCH showed an exquisite taste of class and high end by greeting and the finer things like deco and customer value. I came across a little cafe (images shown above) the bamboo furniture with green flower deco and fusions along with napkin and table cloth had a sense of homely feel to it but also rich in image. There was quiet a few mirrors around the cafe and it reminded me of a theme of vanity and indulgence. It was clam and quiet and didn’t have a hectic ‘coffee shop’ experience it appeals to middle to higher class who want to sit down and take their time. The interior fitting were as if you was out in the garden but inside and warm. It was vintage and again the branding wasn’t in your face


Upon arrival we were treated less like customers and more like tourist, being told to wait until it was okay to go in whilst other people casually had the luxury of walking in without being… well judged.
Spreading over 4 floors , Dover street market showed me a new sense of high end that may have been snobbish but planned and well presented. Each floor had a different style and approach to fashion and design. Jewellery was displayed in glass boxes, clothes were in colour coronation and artists had their own section for individual work. The brand identity wasn’t celebrated throughout the store either the celebration it self was in the design and the persona. It did in some ways feel like a market but not the ones I know as being  small stalls and limited stock. The whole shop was designed and had much thought to presentation and a uniqueness.

John Roche 

Jon Roche’s interior design was very minimal and garments was in sections of colour. Again, we was not allowed to take photographs or have pens in the store. What I liked most about the store was that it had a section for design related books for fashion or drawings and patterns. It was for display and for purchase purposes. At the front of the store was a business card and a leaflet with relevant information, again minimal and the brand name wasn’t in your face and wasn’t celebrated in the store. The design did that all for the shop.


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