Critical Analysis :
St – Albans is known to be a Middle class area with some areas going into the upper class area. I visited St Albans on a saturday where there was a market an I was able to see consumer habits and also what people actually sold on these stalls to reflect the people and environment they are catering to.

In St Albans there were a lot on bike shops, bikes authentic jewellery, fresh meat and healthy organic foods.
What tends to trend in Middle class taste are these very same things – staying active and healthy and also having modern things for their homes and for themselves.



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